Mobile UX Insights
Research-backed articles on mobile commerce design, user behavior, performance optimization, and the future of mobile shopping.
Why 73% of eCommerce teams are still designing mobile wrong in 2026
Despite mobile commerce surpassing desktop sales in 2023, most eCommerce teams still prototype on desktop first, test on desktop, and only shrink to mobile at the end. We analyzed 500 stores to understand why the gap persists — and how to close it permanently.
Design
The social shopping layer: designing for TikTok-native buyers
A new generation of mobile shoppers discovered products on TikTok before visiting your store. Their journey looks completely different — here's how to design for it.
Read more →LCP under 1 second: a practical guide for Shopify stores
We achieved sub-1s LCP on a Shopify store with 50,000 products. Here's the exact stack, configuration, and tradeoffs we made to get there.
Read more →The one-page checkout experiment: what we learned from 40 A/B tests
One-page checkout vs. multi-step: the data is more nuanced than most think. Here's when each approach wins and how to test it properly on mobile.
Read more →Heatmap study: where Japanese mobile shoppers actually tap
We analyzed 2.3 million mobile sessions from Japanese eCommerce sites. The tap patterns are surprising and have major implications for CTA placement.
Read more →The 5 mobile commerce UX trends dominating 2026
From AI-powered personalization to haptic feedback in the browser — the mobile shopping experience is evolving rapidly. Here's what's coming next.
Read more →Product image strategy for mobile: size, format, and interaction
Product images are the single biggest factor in mobile purchase intent. Here's our complete guide to mobile-first product photography and presentation.
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